Role: Packaging & Product Designer
Tools: SketchUp, Adobe Illustrator, Adobe Photoshop
Skills: Packaging Design, Product Design, 3D Modeling, Brand Identity, Typography, Product Visualization, Concept Development
When Toblerone introduced a new package design, I found myself missing some of the character that made the brand so recognizable. Rather than simply redesigning the graphics, I wanted to rethink the entire experience of opening and eating the chocolate.
My concept transforms each piece of the Toblerone bar into its own individually wrapped chocolate, allowing the pieces to be assembled like building blocks. As the chocolates are stacked together, they recreate the silhouette of the Matterhorn, reinforcing Toblerone's iconic shape and celebrating the brand's Swiss heritage in a more interactive way. Instead of treating the packaging as just a container, I wanted it to become part of the experience.
I modeled the packaging and each individual chocolate piece in SketchUp, carefully considering how the pieces would fit together while maintaining Toblerone's recognizable triangular form. I then developed the branding and packaging graphics to complement the concept. The package features a bold Toblerone wordmark along one side, while a textured mountain-inspired pattern wraps around the other, strengthening the visual connection to the Swiss Alps.
This project challenged me to think beyond traditional packaging by combining branding, product design, and interaction into a single experience. Rather than simply protecting the product, the packaging encourages people to engage with it, transforming an everyday chocolate bar into something playful and memorable.
