Role: Brand Identity Designer
Tools: Adobe Illustrator
Skills: Logo Design, Brand Identity, Vector Illustration, Typography, Color Theory, Visual Identity
EcoVerde is a fictional renewable energy company focused on making solar technology accessible, innovative, and environmentally responsible. The goal of this project was to create a visual identity that communicates sustainability, growth, and clean energy through a simple, memorable logo.
The design centers around a bright sun to represent renewable energy and optimism, surrounded by stylized green leaves that symbolize environmental stewardship and the connection between technology and nature. Arranged in a circular form, the leaves create a sense of balance, unity, and continuous growth while reinforcing the company's commitment to a more sustainable future.
The wordmark complements the icon with rounded, approachable letterforms that communicate accessibility and innovation. The green and yellow color palette was chosen to evoke nature, sunlight, and renewable energy, creating a bold yet welcoming identity that can be applied consistently across digital and print applications.
